Direct Response - Donald J. Trump for President Campaign
Strategy / Digital / Television / Creative
Cost driven TV Optimizations
Parscale Strategy provided creative and strategic oversight for a successful Direct Response TV campaign for the Donald J. Trump for President Campaign. Working closely with the reporting and TV media buying teams; we used custom keywords to track sms acquisition and optimize to keep costs low. Our creative and strategic operation led to over 136k sign ups and kept costs on par with the rest of the campaign's digital efforts.