Giles-Parscale

Services

This is an agency where passion for design merges with web marketing expertise to create highly-focused, integrated solutions for promoting your business. We create wholly-integrated identity, design, websites and marketing programs for a broad range of local, national and international clients, building their success by amplifying their message with integrated branding and targeted digital strategies

Data Science

To deliver the highest ROI for your digital marketing campaign, we utilize sophisticated data science to identify the correct universes to target relevant audiences.

Branding 

We approach branding from a “big picture” perspective, establishing a strong identity and then building on that to develop a comprehensive branding program that tells your story, articulates what sets you apart from your competitors and establishes you in your market.

Digital Technologies

Commerce-focused, responsive websites and digital marketing campaigns lead your brand, elevate your marketing position and draw consumers to your products and services. We'll design, develop, launch and host your website, supplementing and enhancing it with customized digital marketing strategies.

Marketing

Get the message out, educate your market, tell your story. We’ll do it, creatively and effectively, deploying powerful call-to-action digital campaigns with national reach, and boosting exposure and validation with coordinated advertising in print media. Our fully-developed marketing plans are founded on sound research methodologies, brand audits and exploration of the competitive landscape.

Interior Design

Your space is also your brand, where your customers/clients experience your business on many levels, conscious and subconscious — the interplay of texture and color, the mood influence of lighting, the visual and emotional subtleties that say “welcome.” We design interior spaces that create an authentic personality for your business and tell your story physically, spatially and aesthetically.

Environmental

Your brand becomes a physical presence when we execute a holistic signage system — primary and secondary identifiers, wayfinding, and brand-enhancing interior and exterior graphics. We magnify your brand power with a comprehensive program that includes tradeshow booth design, 3D promotions and display concept/design.

Print

Pixels are not always a relevant substitute for ink on paper. The warmth and tactile gratification of printed materials elevates your message and generates some gravitas. We design a full range of print collateral from stationery to packaging to hard-bound books.