San Antonio Web Blog - Page 9.4
For a lot of the business owners and executives we talked to, social media marketing is like a new, expensive toy that they haven’t figured out how to play with yet. They know that huge opportunities exist on sites like Facebook, Twitter, and LinkedIn – with hundreds of millions of users, how could they not? – but can’t easily use them to draw in buyers the way they can on Google.
When Google was first introduced as a search engine, the changes it brought were immediate and dramatic. Because it processed search queries in a way that none of its competitors had in the past, it was able to produce better, more relevant results faster.
It is no secret that Internet marketing is always changing, but in 2013 we seem to be seeing those changes and evolutions accelerate. Tactics that were used and discussed for years on end are starting to become ineffective; and at the same time, entirely new areas of growth (like social media, and mobile computing) have exploded over the past few years
Wondering whether it’s time to upgrade your business website, or if you can hold off for another year or two? We can’t answer that question for you, of course, but we can tell you that nearly all of our clients find that adding a new look, or a handful of key features, to their web presence turns out to be one of the best business decisions they’ve ever made.
Every business website is different, and what’s right for one client or company might not be perfect for another. But, if there is one thing that we are recommending to almost everyone we work with these days, it’s a content management system.