The Esquire Tavern


The oldest bar on San Antonio’s Riverwalk is a gritty working-class bar with aspirations, so we designed the logo in quasi-elegant script, inspired by brewers’ logotypes of the 19th century and The Esquire’s own 60s era neon sign. The new logotype is beefier and tidier than the single-stroke neon, but retains some of the idiosyncratic typographical details that make the sign an eccentric icon.


Strongly branded website is full of the Tavern’s irreverent personality. Simple-to-use content management system makes it easy for the client to keep on top of updates, events and specials.


Bold window graphics promote the bar while screening the street view. Kudos to us for shepherding these graphics through the city’s Historical Design Review Commission gauntlet.


We collaborated with the owner on the interior design, refurbishing the old bar, but not too much… we wanted to preserve its urban bar swagger. Everyone loved the old, wrecked 1970s flocked wallpaper, so we tracked down a company in England to replicate it, complete with aged patina.

“Giles-Parscale has been an instrumental part in the success of a number of my projects, from real estate developments to restaurant design to logos and color selections. Jill Giles’ impeccable eye gives my projects a competitive edge which I think helps ensure success.”

— Chris Hill, Owner/Entrepreneur