This real estate company’s listings had become much higher-end in recent years, so a new brand was needed. Our brand program retained their original green and gold and created a monogram-based logo that better communicated the high level of properties they were buying and selling. Holistic branding program included printed sales materials, print ads and a brand for their farm and ranch division.
Rich, luxe site showcases properties and agents. Includes MLS integration. CMS allows staff and agents to continually update listings.
A ballroom at Hotel Emma. Ranked along the venue’s walls are big, round brewing tanks with upraised pipe “trunks” — the resemblance to pachyderms inspired the Elephant Cellars name decades ago. We designed an eccentric logo of a transported elephant swathed in red silk.
Small, elegant sign is a 3D sculpture… the elephant is about the size of a cat and is held aloft by a red silk bellyband.
We designed and built a robust website that unified this food and beverage distributor’s — the largest in Texas — two main lines of business within a strengthened corporate brand. The site targets retail clients as well as consumers. The Beer Finder tells consumers where to buy their favorite brands. Simple CMS has allowed the client’s marketing team to take over content updates.
Vintage script, feats of daring and a fly in the coffee cup identify one of San Antonio’s first good specialty coffee shops. The odd, slightly disturbing (to some) elements of the brand gave Local Coffee immediate mojo in the market. Since launching the brand in 2009, they’ve opened three more shops and a roasting facility and have plans to expand to other cities.
The Victorian guy with the wolves and his fellow risk-takers helped us illustrate Local Coffee’s “Fearless Brew” tagline. They appear on a popular set of postcards, window graphics and t-shirts. The fly’s there to make people smile. Most do.
We kept to-go packaging simple to lessen the burden on the environment and the budget. Big rolls of economical paper tape provide cup labels, a rubber stamp marks paper bags. A similar system of applied labels goes on coffee bags. The shops and website hawk mugs, t-shirts, caps, hoodies, coffee and subscriptions.
We started Local Coffee online with a simple splash page, then went all out with a full e-commerce site for their coffee bean subscription and a sister site for the roasting facility, Merit Roasting Co.
“GP understood Local’s personality from the very beginning and knew how to express it fluently. Our brand is as good as our coffee and both have helped us grow.”
— Robby Grubbs, Owner Local Coffee and
Merit Roasting Co.
Design and development of site for a Philadelphia mixed-use development. We art directed the still shoot and video in PA. We optimized SEO (keyword research, title tags and meta descriptions) and integrated Yardi into the site.
Understanding the power of technology and the vital role it plays in a 21st century political campaign, Mr. Trump chose Brad Parscale as the Digital Director of the Trump presidential campaign.
Parscale’s direction and strategy spearheaded the design and development of the primary website, as well as social media strategies and implementation, campaign design concepts and messaging, digital media ad campaigns, and merchandise design. The site’s highly-advanced server structure accommodates millions of visitors without difficulty.
“The Presidential Campaign Websites Are Terrible Except for Donald Trump’s”“…Trump’s website wins where other candidates’ fail… It is direct, not bogged down by details, promises everything, and asks for basically nothing—except your vote.”
Our design, development and content organization resulted in a clean, simple-looking site that is packed with information and function.
This restaurant and bar has been around for a long time. It’s a casual, idiosyncratic place, so our website design reflects that, with integration of a loose, scrawled typeface and half-devoured food photography, which we art directed.
High-performance site for a commercial real estate site, designed and built for their marketing staff to handle all the back-end edits and updates. The Property Finder function has been a particularly effective tool for the company.
Massage therapy chain with locations across the US and in Canada. We designed and developed three comprehensive sites — a retail site targeting clients, a careers site, and one for franchisees.
Package design for a coffee roasting company. We also collaborated with the owner on many of the merchandise items.
E-commerce site features a customizable subscription service and wholesale contact form.
The oldest bar on San Antonio’s Riverwalk is a gritty working-class bar with aspirations, so we designed the logo in quasi-elegant script, inspired by brewers’ logotypes of the 19th century and The Esquire’s own 60s era neon sign. The new logotype is beefier and tidier than the single-stroke neon, but retains some of the idiosyncratic typographical details that make the sign an eccentric icon.
Strongly branded website is full of the Tavern’s irreverent personality. Simple-to-use content management system makes it easy for the client to keep on top of updates, events and specials.
Bold window graphics promote the bar while screening the street view. Kudos to us for shepherding these graphics through the city’s Historical Design Review Commission gauntlet.
We collaborated with the owner on the interior design, refurbishing the old bar, but not too much… we wanted to preserve its urban bar swagger. Everyone loved the old, wrecked 1970s flocked wallpaper, so we tracked down a company in England to replicate it, complete with aged patina.
“Giles-Parscale has been an instrumental part in the success of a number of my projects, from real estate developments to restaurant design to logos and color selections. Jill Giles’ impeccable eye gives my projects a competitive edge which I think helps ensure success.”
— Chris Hill, Owner/Entrepreneur
Full branding program for high-end apartments, including a detailed branding guide that covered much more than logo usage guidelines. It includes tenant experience recommendations, appearance standards for public areas, fragrance program details, tenant gifts and events, morning coffee service and design criteria for lobby floral arrangements.
An opulent book targeting potential tenants was designed, written, printed and distributed while building construction was still underway. Brand elements, antique botanical studies and the architect’s interior renderings and floorplans enriched the book and gave readers a preview of life at Cellars.
Interim site gave the project an immediate online presence and gathered information for follow-up contact.
Hotel Emma’s gift shop carries an alluring, eclectic array with common threads: good design, artisanal quality and confident style. Our logo’s vintage quality ties in with the hotel’s overall brand and reflects the curated quality of the shop’s merchandise.
Curio’s sign is back-painted on glass, a method that was popular in the 19th century. Brass frame and mounting hardware.
Our first project for the Trump Organization. Clean, simple design and robust listing and search capabilities make the site attractive and hardworking. Our intuitive content management system allows agents and staff to update properties easily.
Comprehensive brand system for Hotel Emma’s restaurant, which is positioned as a casual, neighborhood restaurant serving thoughtfully-prepared, comfortably-innovative food. Our branding for Supper includes concept consultation, logo design, communication “voice,” custom-designed interior elements, print collateral design, signage and website.
“…a restaurant that complements the hotel but could stand on its own as a culinary destination in its own right.”
— San Antonio Express-News
A straightforward site highlighted with delectable photography, which we art-directed closely.
Canopy mounted, 3D copper letters stand out against the secondary “S Fork” graphic, which is painted directly on the exterior brick.
Hotel Emma’s bar is named for the Sternewirth Privilege, which entitled employees of 19th Century breweries to free beer during the workday. Our branding program established Sternewirth’s personality as a somewhat grand, but comfortable city bar located at Pearl, San Antonio’s repurposed 1880s brewery.
Exterior and interior signage painted directly on the masonry is in keeping with the building’s origins. We also designed custom light fixtures and furnishings using repurposed brewery artifacts for the bar interior.
Holistic branding for Hotel Emma’s in-house grocery/deli, from naming to interior design to signage. We created a vintage European market aesthetic that is a little rough around the edges, in keeping with Hotel Emma’s elegant/industrial temperament.
This friendly, responsive, compact site is driven by the sumptuous food photography, which we art-directed.
We are still infatuated with our exterior sign design… note the perfect embossing, the shining enamel, the impressive 20-foot expanse. Also very fond of the black-painted brick, vintage gaslights, and industrial gooseneck lighting.
Floor-to-ceiling interior design included sourcing and acquiring vintage furniture and fixtures, custom design of display/storage and light fixtures, and repurposing brewery artifacts as architectural enhancements and details.
"Like everything else in the hotel, this grab-and-go market has its own sense of high-low style."
— San Antonio-Express News
This city-wide annual party donates 100% of its profits to children’s charities. Our shaken-not-stirred logo launched Texas’ first cocktail festival in 2012.
The function-rich site provides multiple ways to donate, volunteer and for bartenders,
After creating the bank’s original brand in 2007, we updated and expanded it in 2015/16 to include their wealth management and insurance divisions. This reboot included a full-scale marketing plan, new website and digital communications, which included a series of email templates engineered for the client’s ease of use.
Content-rich site consolidates the corporate, insurance and wealth advisors information under the brand umbrella and provides users with quick overviews, as well as the ability to drill deep for service and product details. Online ADA compliance is an important element of the site, as are the responsive capabilities.
“My admiration for Giles-Parscale runs deep and wide. I’ve worked with Giles-Parscale in numerous facets to maximize our brand potential, and I fully trust their forward-thinking perspective. They “get it” and they get it right every time. I consistently trust their team to provide cutting-edge digital solutions, and brilliant design that visually embodies our brand promise.”
— Angelica Palm, VP/Marketing Director, The Bank of San Antonio
Controlled access site for “the market maker for entrepreneurs” is a rich resource center for business owners and investors who are interested in divestiture or acquisition of companies worth from $2million to $100million.
Our e-commerce site for this great Detroit-based company is function-rich, providing seamless downloads and secure purchase of vinyl, CDs, DVDs and other musical merchandise.
We’ve been working with brilliant chef and four-time James Beard nominee, Andrew Weissman, for many years, branding most of his extraordinary restaurants, including this Italian place at Pearl. Italian typography of the 1930s provided inspiration for the logo, to which we added a tangle of pasta to reflect the casual nature of the restaurant.
We designed the copper cauldron light fixture at the entry and a chandelier made of wine bottles in the dining area.
Streetside rainwater cisterns gave us one more opportunity to boost the brand and mark the location.
A workhorse website for a well-established loan company. Comprehensive locator map and online loan application are engineered to simplicity of use. Highly secure loan apps are compliant with state regulations where app is being submitted.
Branding and collateral design for a Texas Hill Country golf community. We completed the identity and sales materials before infrastructure and home construction began, using illustration, landscape/detail photography and judiciously selected stock shots to tell the story and get a jump on sales as development began.
Crest-with-bee logo represents the community’s eco-friendly approach and commitment to sustainable practices. The bee also alighted in one of the stamps designed as secondary branding elements.
Richly illustrated, strongly branded initial site went up fast to give the development a web presence, educate the market and harvest contact info.
The shoot went from dawn to dusk to capture the property’s late Spring lushness. The golf course “comfort station” was the only completed building, so we dressed it up as a residence avatar.
“We've worked with Giles-Parscale on many luxury real estate projects over the past 15 years. The passion and elevated sensibility they brought to the branding and launch of Summit Rock was just one more example of the quality they always deliver.”
— Brady Oman, Independent Developer/
The Foundation raises funds to support the city’s public libraries. Our website helps with an easy donation function, plus a detailed event calendar for their popular San Antonio Book Festival, an annual event that attracts thousands of visitors.
We gave this wound-care clinic a new, more professional and contemporary brand.
The R3 logo resembles an official stamp of approval or quality control emblem and projects a clean, medical look.
Our design, development and content-writing provided the clinic’s patients with a great deal of information in an easy-to-navigate environment. A secure contact form and downloadable patient forms streamlines processes.
We’ve been involved with Pearl since the inception of the adaptive reuse of the 19th Century brewery in San Antonio. We developed the signage program, wrote the community’s signage standards, and serve on the signage committee.
Our program included monument signs, street signs, way-finding signage, parking graphics, and the original 30-foot, roof-mounted “can sign,” a landmark at the junction of two major highways in downtown San Antonio.
The arch sign is the latest addition to the program. We wanted to ensure that the arched entry sign did not compete with line of sight to the old Brewhouse, so we made the archway light, airy and almost delicate. It accents the entry rather than dominating it. The script Pearl logotype is a subtly refined version of the original Pearl Beer mark.
The client wanted signage that was unconventional, yet compatible with San Antonio’s downtown cityscape. We searched archives for examples of the city’s well-known blade signs of the 30s and 40s and updated that aesthetic to better fit the late 70s architecture, while also ensuring compliance with city signage regs.
The industrial aesthetic strikes an authentic note for this mid-range apartment building in San Antonio’s historical Pearl district. It’s located in the original footprint of the brewery’s aluminum beer can factory.
Lighting for the scaffold-mounted roof sign was key. Precisely staged uplighting gives the dimensional galvanized letters a subtle, smooth light-to-dark gradation.
Leasing lobby sales display refines the industrial look with clean, contemporary imagery and mounting hardware.
Brash neon-trimmed commercial signs of the 1930s and 40s inspired Can Plant’s big blade sign. Rainwater catchment tanks get branded, too.
A posh downtown steakhouse with a refined, borderline decadent atmosphere, which we played up in the logo and print collateral — flocked and foiled.
When the restaurant acquired their building’s ground floor, we gutted it and designed a warm, relaxed city bar that looks like it’s been there since about 1915.
Interior design was turnkey: space plan, bar design, fixtures, surfaces, acquisition of antique furniture and architectural enhancements… even the browsable books in the library alcove.
“Jill has the perfect eye. There is no one else who could have achieved the stunning end result that not only appeals tremendously to us, but to everyone who walks in the front door. Working with Jill and the team was nothing short of a delight. To anyone looking for design help, from branding to interiors—she is the best.”
— Scott Becker, GM
Our logo and print collateral for Auden’s Kitchen was inspired by “kitchen graphics” as seen on food packaging, and manufacturer’s marks on pottery and appliances, signaling to customers that this is an authentic, friendly, comfortable place to eat.
Working within the landlord’s signage criteria, we interpreted the logo in 3D. The copper pot “U” gives off neon steam.
Our interior design provided solutions for a rather generic commercial space to give it a warm, welcoming atmosphere. Breaking up the space with shelves packed with vintage copper kitchenware and white pottery imbued it with a casual bistro vibe.
Oversize galvanized numbers march vertically down the face of the building, providing a bold, eccentric identification. We developed the complete signage system, which included loft numbers, way-finding and legal/ADA signage.
Hotel Emma’s logo is exuberant and unexpected — is it late Victorian, contemporary or a bit of both? The stalwart, architectural H is entwined/embraced by a structured E that becomes sinuous where it wraps around the H crossbar. The shield shape is taken directly from graphics on old tanks in the Brewery, sustaining the “adaptive reuse” philosophy that undergirds every aspect of the Pearl renovation that has established a nationally-known culinary destination in San Antonio.
Our far-reaching branding program is a unifying thread that ties up all the details, as seen in advertising, in-room print material, photography style and copywriting voice… everything from the clipboard on the doors to the signage on the building. We are currently working on an encyclopedic guide that codifies all aspects of the hotel’s personality, appearance and guest experience.
We collaborated with the Pearl’s chief marketing officer and perfumier Kevin Elkins to formulate Hotel Emma’s bespoke fragrances, Milagros and Recuerdos. We designed the packaging for the spray and candles, created two series of postcards, and designed and wrote print ads that appeared in Garden & Gun, Austin Way, Society Diaries, and Southwest Airlines magazine.
“…the most beautiful new hotel in the country.”
— Bon Appetit magazine
We designed, wrote, developed and host the site, write the Emma Life blog, and maintain/update the site as needed. We also art directed approximately 90% of the photography.
Cast bronze pin-mounted letters (three feet high and about 200 pounds each) and five-story-tall painted exterior signage, designed for bold identification with historical authenticity. Our design extended to construction signage, wayfinding, interior signage and ADA-required signage.
"…an industrial-chic foodie hotel that was once a brewery, you’ll have someplace cool to stay (in San Antonio.)”
— Forbes Travel Guide