Parscale is looking for a digital marketing manager to join the team.  As a member of the digital marketing department, you will work alongside account managers and designers to plan and execute cross-channel ad campaigns for a variety of clients.

Key Duties Include:

  • Build and optimize advertising campaigns on multiple digital marketing platforms, including DSP’s, search engines, and social networks
  • Create strategic cross-platform media plans to meet a variety of client needs, including branding, eCommerce, and direct response
  • Manage online data collection and conversion tracking
  • Manage onboarding offline data into online marketing platforms
  • Manage reporting and budget monitoring across multiple clients and campaigns 
  • Interface with multiple vendors including publishers, ad networks, and ad tech providers to access inventory and execute ad buys

Requirements:

  • 1-3 years experience executing digital marketing campaigns for multiple clients; agency experience preferred
  • Proficiency trafficking campaigns in programmatic buying platforms such as Doubleclick Bid Manager, AppNexus, or Media Math
  • Proficiency trafficking campaigns in social media platforms such as Facebook Business Managers
  • Familiarity with ad servers, measurement platforms, and conversion tracking
  • Familiarity with Data Management Platforms and managing the offline to online data onboarding process
  • Demonstrated ability to maintain attention to detail in a fast-paced environment
  • Experience managing a variety of campaign types including direct response as well as branding and persuasion

Parscale is an equal opportunity employer, and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity or disability, or any other legally protected basis. We are committed to providing reasonable accommodations to individuals with disabilities in the hiring process and on the job, as required by applicable law. We will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.

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