Giles-Parscale

BigRoad provides simple solutions for hours-of-service compliance and fleet management within the North American transportation industry.

The digital campaign includes “pay-per-click (PPC) search and app campaigns on Google, PPC search ads on iTunes, multi-faceted Facebook campaigns, redesign of the digital purchase funnel, and optimized conversion tracking.”

After two months of implementing our digital marketing campaign, we saw:

  • Sales increase by over 3,000%
  • Cost of acquisition of digital purchases reduced by 95%
  • Inbound calls increased by over 200%
  • Cost of acquisition for inbound calls reduced by 58%

In addition, we’ve seen a large increase in app downloads on iOS and Google devices. As the trucking industry ELD mandate deadline is near, we will continue to evolve our efforts to maximize ROI for our client.

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From CloudCommerce, Inc.’s Press Release:

“Santa Barbara, CA – (December 14, 2017) – CloudCommerce, Inc. (CLWD), a leading provider of data driven solutions, today announced that Parscale Digital, its wholly owned subsidiary, has successfully completed the first phase of a digital marketing campaign for BigRoad – A Fleet Complete Company. Early results indicate a significant increase in sales.

“When we first met with Parscale Digital, they were confident they could help us,” said Alicia Bedard, Director of Marketing at BigRoad. “Within days of that first meeting, they were implementing strategy that we discussed and started seeing results. They have been a great support and addition to our internal marketing team.”

“We couldn’t be more excited with BigRoad’s initial results,” said CloudCommerce CEO Andrew Van Noy. “BigRoad is an amazing client to work with. Their product and expertise is the real reason they are so successful. Our team has done an excellent job of providing data driven analysis, user interface optimization and marketing strategy to help BigRoad excel in their respective industry. We look forward to continuing to help BigRoad increase engagement, conversions, and sales in the future.”

CloudCommerce acquired Parscale Digital in August of this year, and then acquired WebTegrity, a Texas-based digital marketing solutions provider, which was announced on November 17, 2017. CloudCommerce intends to continue expanding rapidly with services in data, machine learning, and analytics, and to continue acquiring exceptional companies.”

Click here to view the full press release.