As a business page on Facebook, you’re competing for the attention amongst adorable baby photos, enticing events around town and important news. What kind of content should you create to reach your audience and get them to engage with your business? Does it depend on the type of media? Is it the messaging? Is it how often you post on Facebook? It all depends...on your audience. Not your friends or family (unless they use your business), not robots — the content should be made for your customer and potential customers.
If you’re unsure on what that content looks like, you’ve come to the right place. Today, we’re sharing the most effective types of content you should be creating now for your Facebook business page.
Five Types of Content for Your Facebook Business Page
It’s a classic. Why do you remember the ad? It tugs on your heartstrings. Like we mention earlier, you’re not writing for robots, you’re writing for humans. Think about your audience and what emotions you want to associate your business with. Remember, crying isn’t the only emotion, you can make them laugh or entertain your audience too.
You might find that a combination of two or more types of content work best for your page, so create a strategy and then experiment. There are different types of engagement on a Facebook post: a click to your website/landing page/phone call, like, comment or share. Set goals in your strategy, including a way to track your engagements and pay attention to what provides the most robust ROI. If you don’t have a paid social media marketing strategy in place, it’s time to start thinking about one. According to Sprout Social, Facebook is the most popular social media advertising channel and “93 percent of advertisers use Facebook Ads.” Paid social media campaigns (i.e. Boosting posts, Website Clicks, etc.) have better chances of increasing exposure and engagement versus organic posts.
With the right branding, web design and marketing strategy, you can boost your business’s digital marketing efforts. Take a look at our portfolio to see how we’ve helped our clients enhance their branding and digital marketing efforts. Contact us and find out how our digital marketing specialists partner with you to accomplish your business’s goals.