Redesigning Rivercenter

By: Brad Parscale on March 11, 2011

As part of the Rivercenter Mall’s rebranding efforts, Parscale Media had the opportunity to work on the website portion of the plan. In keeping with their new look and feel, and the use of “Re” words, a very image-driven design was implemented. The site showcases everything Rivercenter has to offer in addition to shopping, such as great dining, entertainment and special events. A multi-level directory map was created to help visitors easily find what they are looking for based on categories and location.

Several items have been implemented to encourage more interactivity for a marketing and social media benefit. The opportunity to sign up for convenient email updates and establishing a Facebook and Twitter presence will help Rivercenter Mall keep in close touch with their audience locally and beyond. In addition to these efforts, every page of the website is properly titled to optimize the opportunity to be found in search engine results.

All of these features combined will prove to keep Rivercenter Mall as a key destination in the Riverwalk area. Check out the new site at www.shoprivercenter.com and see more of Parscale Media's projects at www.parscale.com