San Antonio Web Blog - Page 9.4
Every business website is different, and what’s right for one client or company might not be perfect for another. But, if there is one thing that we are recommending to almost everyone we work with these days, it’s a content management system.
How often do you pay attention to the Internet marketing world around you? If you’re like most of the business owners and executives we meet, it’s probably not as frequently as you would like. You’re aware that things are always changing and shifting, but who has time to keep up with the details?
The web world is changing….again. The new buzz word is responsive design, which simply means that your website responds to any device and displays the appropriate information based on the dimensions of the screen.
Let’s get straight to the punch line - yes, you want to be updating or refreshing your website every three years (five years maximum). We see small businesses make two key mistakes with their web design and Internet marketing.
Just about every business, large and small, is competing online for visibility so that when a potential customer types in a variety of keywords, your website or brand will appear somewhere on the search page. You may appear as an organic listing, a location on a map, one of the paid sponsored links at the top, or even a social media mention or video. Internet marketing is still in its infancy, and everyone—from freelancers to agencies to Internet marketing specialty companies with thousands of customers—is ready to offer you their services.