Web Design with a Side of SEO

August 26, 2009

We receive inquiries on a daily basis regarding SEO (search engine optimization), and other traffic-inducing techniques. A lot of people know they need it, but aren’t quite sure about the what, why, or how.

SEO is achieved by the use of certain key words that appear in the content of your website, relevant to your business, and are recognized by the search engines as an “organic” or “natural” search. These results appear on the left hand side of a search engine page. The websites that appear near the top of that list comes from (the optimization part) the association and recognition of these words by the search query, relative to your website content. Thus, increasing the rank of where you appear on the list.

Other ways to drive traffic to your website include link building, social media marketing (SMM), and search engine marketing (SEM). It also takes time and research to make these efforts successful. While this is all increasingly more necessary and relevant, these methodologies should be considered in conjunction with a well thought out web marketing plan.

It’s kind of like if you were having a dinner party and sent out fancy invitations and when everyone arrived, your house was a mess and you offered them cheese and crackers. Not exactly what you would expect, right? So, if you are going to invest money in these activities, you want to integrate a web design that is attractive, informative, easily navigated, marketing-driven and includes a call to action. Otherwise, the potential traffic you’ve invested in will not likely turn into a conversion, i.e. unhappy guests.

To learn more about dynamic web design with optimized content, and how to increase traffic to your website, contact Parscale Media. Lee McNiel, our in-house web marketing specialist, is well-versed in SEO and is a Google Adwords Qualified Individual.