Judge Karen Crouch is seeking a 5^th term as judge for Bexar County Court at Law # 8. She has set a precedent for what she does and wasn’t going to settle for just anyone to create her first website. Parscale Media was pleased to have been bestowed the opportunity.

She seems to be on the forefront of most everything she does, and her campaigning efforts are no exception. She and campaign manager, husband Gerald Flores, have done an outstanding job in her previous races, but they decided to take this one to a different level, the online one.

They told us they wanted something different, something to really grab people’s attention, something to motivate them to get involved. This was music to Parscale Media ears. There are three main components to the project: the website, social media marketing, and email marketing.

The website is beautifully designed with very straightforward calls-to-action. The navigation leads the visitor directly to Get Acquainted, Get Informed, Get Involved. These messages are repeated throughout the site. There is an event gallery that displays photos of the many functions and events that surround Judge Crouch. There are options galore on the Get Involved page, which is presented in a one-of-a-kind AJAX form. You will also find multiple places to donate, and a place to sign up for all the latest updates. 

Another aspect of this campaign is social media marketing. Parscale Media created and is managing accounts for the Crouch campaign on Facebook, Twitter, Flickr, LinkedIn, and YouTube. Within one day of setting up the Facebook profile, over 300 people became friends. (Skeptics of social media please take note.)

The last piece to complete the process was incorporating email marketing. The first email campaign was sent in conjunction to the launch of the website. The same design elements of the website were used to create a custom template for the email. It reiterated the messages found on the website as well as links to the social media outlets. The email was sent at 10 am and by 11am 200 people had opened it and clicked a link. (Who says email is done?)

This is the epitome of a well thought out, well designed, and well executed web marketing project. Judge Crouch and her team knew they wanted something “different and kinda edgy”. Parscale Media was able to take their ideas, visualize them, and share the message with thousands of people within seconds. I rest my case.

Parscale Media is a San Antonio-based web marketing firm specializing in custom website design, search engine optimization, social media marketing, and branding. Please visit the Judge Karen Crouch site at www.judgekarencrouch.com and Parscale Media at www.parscale.com .