Social Media Marketing and Blogs

April 17, 2009

If your websites traffic is below par and you’re unsatisfied with your search engine rankings, I would recommend using Social Media Marketing (SMM) and blogs. Although these are two different web marketing strategies, they tend to benefit each other in the long run.

Blogs create new content on your website and Social Media Marketing helps you distribute that content throughout the web. This type of promotion eventually creates and increases search engine results for your website. For example, I wrote a blog on “Increasing Online Sales and Conversions” and if you do a search on that exact phrase in Google, which you can find here, you will see that the blog is around the first result on Google. Additionally if you look under my blog ranking you will see which social media websites I have promoted my blog on, such as Sphinn.com. So not only do you increase your website results with blogs but by promoting them on social media websites you generate multiple search results that will lead the search engine visitor to your website.

Please keep in mind that most social media websites don’t like self promotion. So don’t always blog about why the consumer needs to purchase your product or service. Try to be creative and blog about your industry and updates on your products or services. You can even ask a satisfied customer to write a blog about their experience with your product or service.

Blogging and Social Media Marketing are great ways to communicate with your current and future customers, increase search engine rankings and promote your products and services online. If you don’t use either of these strategies I would highly recommend it and if you would like to learn more about these strategies or how to implement them, please don’t hesitate to contact me here. Thanks for reading and good luck!

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Lee McNiel is an online web marketing specialist and is a certified Google Adwords Professional. With several years of web marketing and development experience he is a regional leader in helping businesses grow on the Internet. With a degree in marketing and a complete understanding of Search Engine technology he is a vital resource for Parscale Media customers.

Contact:
Lee McNiel, Web Marketing Specialist
Parscale Media
Email Lee
210-348-9522