Parscale Media Launches New Website for the San Antonio River Walk

March 18, 2011

Parscale Media is proud to launch the new official website of the San Antonio River Walk for the Paseo del Rio Association. The project is the result of a very dedicated collaborative effort between Parscale and Paseo.

“As the number one Google search for the River Walk, we felt we were due for an upgrade,” explains Nancy Hunt, Executive Director of the Paseo del Rio Association. “The enhanced visual appeal truly highlights the beauty and wonder of the city’s jewel, the River Walk. The enhanced functionality allows visitors to the site to find the information they are looking for, in fewer clicks. We wanted to provide visitors a comprehensive understanding of what San Antonio and the River Walk have to offer.”

The new website showcases a new modern design, but more importantly evokes a more interactive layout for visitors, members and sponsors of the Paseo del Rio Association. It is no longer a text driven brochure online. Now it is a multi-faceted resource with options to plan a trip, sign up for email updates, find points of interests through category-based sections, and of course links to social media. It also features an extensive Events section with in-depth detail pages, links to purchase tickets and image galleries.

The Paseo del Rio Association is a non-profit association whose mission is to promote, protect and preserve the River Walk. www.thesanantonioriverwalk.com

Parscale Media is a San Antonio-based web-marketing firm specializing in custom web design, web strategy and online presence. www.parscale.com