Parscale Media Launches Lili Alessandra Website

August 19, 2009

Sandra Gonzalez formed Lili & Co. in 2002 with a collection of unique and distinctive decorative pillows. In fall of 2008, Lili Alessandra became the new name and brand that represents their luxury soft furnishings. Sandra describes the aesthetic feel of their products ranging from “old world baroque” to “neoclassical elegance” to “modern naturalistic”.

Parscale Media carefully collaborated with Sandra and her Creative Director, Craig Aple, for several months to create a vision for the logo, catalog, and web design that would accurately convey the essence of their products.

The logo design is simple and elegant, and is used throughout the website and catalog. The website design is also very clean, which pays homage to the photography and lends itself to the easy navigation of site. Beautiful images of the products are displayed by using AJAX galleries. The Home page immediately gains attention by large shots of products that change intermittently. Once in the Products section you can click to make the images larger, which showcases the design detail and craftsmanship of the items. The catalog design closely mirrors the design of the website, again highlighting different collections with very detailed photography.

Part of the satisfaction of any work is enjoying a great partnership with your clients. This project clearly shows the results of a great combination of vision, communication, knowledge, and undoubtedly a whole lot of talent!

Please visit www.lilialessandra.com to see amazing San Antonio-based luxury soft furnishings, and www.parscale.com to see amazing San Antonio-based web design.