In the Spirit of Olympia

February 22, 2010

I love the Olympics. Winter or Summer games, I am one of those people that watch the entire opening and closing ceremonies, and catch as many of the events as possible. It’s the event that highlights not only great athletes, but stories of heart, determination, and skill. Where the newcomers and the not so new are all on a level playing field. It’s a place where teammates are normally competitors or vice versa. It brings out a special competitive spirit no matter what.

There is just something about sitting down and watching some random sport (not the “C” word) and seeing these people so completely focused on the task at hand. Inevitably there is someone that stands out to me and I’m an instant fan. So far it’s been a Japanese girl who gave up her citizenship to skate for Russia, and a Norwegian skier that came back in 18 months after snapping his neck in a crash to win Gold. What can I say, I’m a sucker for the underdog.

As a growing competitor in the world of design, we decided to enter the ADDYs for the first time and thought we would get our feet wet with 3 entries. Although Parscale Media is primarily focused on web design, we excel in other “disciplines” including branding. I was very pleased to find out we were chosen as a winner in the logo division. Saturday night the 2010 San Antonio ADDY Awards event was held, so we decided to attend and find out what our rightful place on the podium would be. Our category was in the last group of awards presented. And then, out of nowhere, Parscale Media, delegation of 5, in a field of 53, took home the Gold.

An Olympian: one who surpasses all others in scope and effect; majestic in manner, superior to mundane affairs.

How about that.