How a Facelift Can Impact Your Business.
July 06, 2009
Well, why not, everybody’s doing it. And truth be told, it works out a lot better than some of the faces I’ve seen. If you take a second look at some of the most popular logos over the years, you notice most of them have been slightly changed (nip/tuck if you will), or changed all together. For example, many companies are changing their logos from all caps to all lower case letters. Two of the most popular people may not have even noticed are Walmart and Pepsi. As common as texting and email are, all caps does not imply a warm and fuzzy tone. Thus, they have made the subtle change. See them here.http://www.walmart.com http://www.pepsi.com
Many companies feel their logo is who they are as a company. There’s somewhat of an emotional connection because of the recognition that’s been built. Anytime a change occurs there’s a hint of fear attached. What if clients, competitors and their industry don’t recognize them anymore? Not to worry. It’s very common to give a little update to a logo without anybody even noticing. You might change a font or a color, or you may be in need of an overall branding change.
Let us not forget websites. As important as logos, sometimes more so, websites might need a full on facelift. Since it is at the technology epicenter on the internet, it deserves lots of love. The thing about websites is that people are looking even when you don’t know they are. So it better be impressive! If your website has been up five years or more, you might consider some enhancements. Unlike logos, not only are styles and looks changing, but technology changes can have a huge impact. Where websites are concerned, it’s not just a design thing, functionality and capability are a must.
These changes can be essential to giving your company the edge in an exhaustively overcrowded market. It can lead to more attention to your business, traffic to your site, and ultimately increased revenue. If your company is in need of a facelift, please contact us today to schedule a free appointment. It doesn’t get any better than that!
