First Impressions: Why an Updated Website is Important
April 08, 2011
The old adage may be cliché, but oh so true in the digital universe we live in. Even though some trends come and go, like a flipped up collar on a polo shirt, dated website design is not one of them. This is an area where old is not classic, but potentially detrimental to your online presence and your business.
On a daily basis I talk to people who “want to be on the first page of Google”. There’s way more to it than that. You can drive a million people to your website, but if it appears outdated, chances are the visitor will leave. People associate the look of a website with credibility. You run the risk of being perceived in a manner that may not be how your business actually exists. It’s one thing if you’re an established organization and you just need to update your website. It’s another situation when your business depends on converting traffic going to your website.
Either way, if a website is more than five years old, in some cases even fewer, it is probably time to consider an update, and most likely a new site. Here are just a few things that have changed in website design:
• Design Structure and Appearance
• Content Management Systems
• Animation technology
• Search Engine Optimization
• Search Engine Marketing
• Social Media Integration
• Email Marketing Integration
• Enriched Content
Your website has to change with technology in order to keep up. With over 15 billion pages indexed online (double the world’s population, p.s.) competitiveness is a slight understatement. There are many people people who are able to build websites out there, just make sure you find a partner who is well versed in all these areas.
It makes a difference, just ask our clients, Paseo del Rio Association and Buyers Distributing Incorporated.
Paseo del Rio Association Before and After:
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Buyers Distributing Incorporated Before and After:
