Dominate Your Target Market Online

December 11, 2009

As people increasingly utilize Google to assist them in finding their next purchase, there is no better time than now to reach these individuals. This type of marketing was dubbed "Inbound Marketing", which means the consumer already knows what they need, and are in search of it specifically. The goal is to make sure you are in front of their eyes when they search for your product or service.

A great example of this is our client Steak House Steak Knives. Parscale Media created a website for them that sells a niche product, engraved steak knives, which is a perfect gift. The owner and I came up with a game plan to attack SEO and SEM collectively. After both campaigns were completed, the outcome was extremely beneficial to say the least. Not only was the website in the #1 position but it was in the #1, #2 and #3. This allows Steak House Steak Knives to have the best chance of reaching the individuals searching for "engraved steak knives". This type of web marketing gives Steak House Steak Knives an extreme advantage over their competion and allows them to convert more online sales.   I have attached an image with the results below.

If you too would like to "Dominate Your Market"  contact me to discuss a strategy that fits your needs.

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Lee McNiel is an online web marketing specialist and is a certified Google Adwords Professional. With several years of web marketing and development experience he is a regional leader in helping businesses grow on the Internet. With a degree in marketing and a complete understanding of Search Engine technology he is a vital resource for Parscale Media customers.

Contact:
Lee McNiel, Web Marketing Specialist
Parscale Media
Email Lee
210-348-9522