3 Things to Look For in a Web Developer
June 24, 2011
Choosing a San Antonio web developer is a crucial task. This person will need to design, program, and market your website. Many clients have a hard time when choosing a designer because they have no idea what to look for. Listed below are 3 crucial features for choosing a web developer.
Experience
Experience is the key to results. An experienced web developer is one with an extensive client or design portfolio, who demonstrates a depth of knowledge in certain programming languages. Look for developers who have solved multiple problems, ranging from ecommerce back-ends to content management systems to complex workflows. Experienced developers can also adapt more easily to unexpected circumstances and unique requests. Contact previous customers to ask about the developer’s work, and request their portfolio, if one is not immediately provided.
The ability to create original and professional websites is what separates the amateurs from the professionals. Almost anyone can create links and put words on a page, but it takes a trained person to have a proper sense of page layout and a tasteful knack for design and graphics. Keep an eye out for this kind of innate design sense when browsing through a potential web developer’s portfolio—look for unique and original designs, and pay attention to style. If the none of the samples seem to match your style, you may be looking at the wrong developer for your project.
Marketing
Having the most awesome website on the web won’t make a whit of difference if nobody ever sees it. Standard marketing tactics you might use for a brick-and-mortar store don’t apply here. You need to incorporate social media marketing, along with other online strategies to build a steady stream of visitors, allowing you to sell products and actually make money. If a web developer claims to be an expert in search engine optimization, do your own Google search to see whether they’ve utilized those techniques on their own website with good results.
Price
The cost of a professional website can range anywhere from $500 to tens of thousands of dollars. Before hiring, always get a written price estimate for the project. Some firms may request half of the fees to be paid upfront as a deposit, while others may charge a flat hourly rate. Aside from the initial production cost, you should also factor in the cost of maintenance once the site is online. If you plan to update your website regularly, you will need to pay an administrator a monthly/weekly fee, unless you plan to do the job yourself
San Antonio Web Design
First Impressions: Why an Updated Website is Important
April 08, 2011
The old adage may be cliché, but oh so true in the digital universe we live in. Even though some trends come and go, like a flipped up collar on a polo shirt, dated website design is not one of them. This is an area where old is not classic, but potentially detrimental to your online presence and your business.
On a daily basis I talk to people who “want to be on the first page of Google”. There’s way more to it than that. You can drive a million people to your website, but if it appears outdated, chances are the visitor will leave. People associate the look of a website with credibility. You run the risk of being perceived in a manner that may not be how your business actually exists. It’s one thing if you’re an established organization and you just need to update your website. It’s another situation when your business depends on converting traffic going to your website.
Either way, if a website is more than five years old, in some cases even fewer, it is probably time to consider an update, and most likely a new site. Here are just a few things that have changed in website design:
• Design Structure and Appearance
• Content Management Systems
• Animation technology
• Search Engine Optimization
• Search Engine Marketing
• Social Media Integration
• Email Marketing Integration
• Enriched Content
Your website has to change with technology in order to keep up. With over 15 billion pages indexed online (double the world’s population, p.s.) competitiveness is a slight understatement. There are many people people who are able to build websites out there, just make sure you find a partner who is well versed in all these areas.
It makes a difference, just ask our clients, Paseo del Rio Association and Buyers Distributing Incorporated.
Paseo del Rio Association Before and After:
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Buyers Distributing Incorporated Before and After:
San Antonio Web Design
The City of Seguin Has a New Look - On the Web
March 25, 2011
Last week, the city of Seguin, Texas launched their new website. It was a true community effort. Check out what Jim Vassar, IT Manager of Seguin, had to say...
"Today the City of Seguin has a website it can be proud of. Two and a half years of hard labor has produced our new site: www.seguintexas.gov"
It features a Content Management System that allows certain people from each city department to update information on their section of the site. This allows much quicker updates to the site, making it more practical to post News items, Emergency notifications, etcetera for Seguin's citizens. It also gives freedom to each department to display pictures, PDF files and text in their own creative way within the confines of the site. Easy to use Agenda and Minutes postings, Employment opportunities, and Bid opportunities are also new features to our site. SEDC is now integrated on our city website under Business.
"Special thanks to Parscale Media for working with us so well and providing the functionality and design of the site. Also, thanks go out to Dan Rubio and Manuel Rosas for their huge efforts in this project. And let's also thank the web site administrators in each department for working so hard to make the site come alive with up-to-date content. Thanks to each department for their cooperation in this project!"
For more great projects from Parscale Media visit www.parscale.com
San Antonio Web Design
Parscale Media Launches New Website for the San Antonio River Walk
March 18, 2011
Parscale Media is proud to launch the new official website of the San Antonio River Walk for the Paseo del Rio Association. The project is the result of a very dedicated collaborative effort between Parscale and Paseo.
“As the number one Google search for the River Walk, we felt we were due for an upgrade,” explains Nancy Hunt, Executive Director of the Paseo del Rio Association. “The enhanced visual appeal truly highlights the beauty and wonder of the city’s jewel, the River Walk. The enhanced functionality allows visitors to the site to find the information they are looking for, in fewer clicks. We wanted to provide visitors a comprehensive understanding of what San Antonio and the River Walk have to offer.”
The new website showcases a new modern design, but more importantly evokes a more interactive layout for visitors, members and sponsors of the Paseo del Rio Association. It is no longer a text driven brochure online. Now it is a multi-faceted resource with options to plan a trip, sign up for email updates, find points of interests through category-based sections, and of course links to social media. It also features an extensive Events section with in-depth detail pages, links to purchase tickets and image galleries.
The Paseo del Rio Association is a non-profit association whose mission is to promote, protect and preserve the River Walk. www.thesanantonioriverwalk.com
Parscale Media is a San Antonio-based web-marketing firm specializing in custom web design, web strategy and online presence. www.parscale.com
San Antonio Web Design
Redesigning Rivercenter
March 11, 2011
As part of the Rivercenter Mall’s rebranding efforts, Parscale Media had the opportunity to work on the website portion of the plan. In keeping with their new look and feel, and the use of “Re” words, a very image-driven design was implemented. The site showcases everything Rivercenter has to offer in addition to shopping, such as great dining, entertainment and special events. A multi-level directory map was created to help visitors easily find what they are looking for based on categories and location.
Several items have been implemented to encourage more interactivity for a marketing and social media benefit. The opportunity to sign up for convenient email updates and establishing a Facebook and Twitter presence will help Rivercenter Mall keep in close touch with their audience locally and beyond. In addition to these efforts, every page of the website is properly titled to optimize the opportunity to be found in search engine results.
All of these features combined will prove to keep Rivercenter Mall as a key destination in the Riverwalk area. Check out the new site at www.shoprivercenter.com and see more of Parscale Media's projects at www.parscale.com
San Antonio Web Design
Happy Traveling
December 08, 2010
There’s a certain twinge of excitement I get when going to the airport, because it typically means I am doing something fun. But then, in an instant, you take the happiness detour to Baggageville. The lines, the people and worst of all, the FEES!
I’m always envious of those people who seem to float through the airport minutiae
and arrive at their gate with composure in tact. Fortunately, we can all have that experience thanks to ShipLuggage.com.
ShipLuggage is a premier door-to-door luggage delivery service that makes traveling much more enjoyable and stress free. You simply go to ShipLuggage.com, schedule your luggage shipment, print your labels, a courier picks up your luggage from your home or business, and you receive your luggage at your desired location. How great is that?
There are similar services out there, but none have the vision and expertise that ShipLuggage does. The owners approached Parscale Media with a very clear vision of how their website and service would be unique. This resulted in a custom design and program unlike any other out there. The website is modern and user-friendly, which is made possible by a combination of excellent design, concise marketing messages, and a transaction system created specifically for this project. Recognizing the role that social media plays in a modern traveler’s world, you will find Facebook, Twitter, and YouTube channels associated with ShipLuggage as well.
So, the next time you plan a trip – be it business or pleasure – consider sending your bags ahead of time. Save time, money, and sanity!
Learn more about ShipLuggage and Parscale Media at www.shipluggage.com and www.parscale.com
San Antonio Web Design
The Proof is in the Pudding
November 24, 2010
Yes, the title is cliché’, but it is the day before Thanksgiving and I am very honed in on food at the moment. Not only is it the time for holiday planning, but also budget planning for many businesses.
A recent article published on mashable.com has interesting predictions on how small businesses are expected to spend their marketing budgets in 2011. For some time now, trends have shown continuous increases in online, email and social media marketing.
Over 54% of the businesses surveyed already have a website. This is not surprising. What’s exciting, is that people are starting to recognize their website must be more engaging and take their efforts further to incorporate other elements. People are seeing the value (and more importantly, results) of having a comprehensive plan that covers several ways to communicate and interact with their audience.
However, 80% of those businesses say the majority of content is information about their business. Another key area where we are seeing much focus is content marketing. Stay tuned for more on that!
Check out the full article - http://tinyurl.com/2eynmqb - you are bound to find something that relates to you and your business. In the meantime, enjoy a turkey leg.
San Antonio Web Design
A Dedicated Website for a Dedicated Event
September 08, 2010
To celebrate this monumental occasion, the San Antonio AIDS Foundation decided to go big with their website too by creating a dedicated Walk for Life website! Parscale Media created a completely customized registration system to provide the most user-friendly way for individuals, teams, volunteers and supporters to get involved. This website is truly a one-stop shop for all things AIDS Walk related. The 2010 San Antonio AIDS Walk will be held at Woodlawn Lake Park on Saturday, September 25 from 8:30 a.m. to 11:30 a.m.
Help support the 20th anniversary of the San Antonio AIDS Foundation's Walk for Life and visit www.walkforlifesa.com.
San Antonio Web Design
Parscale Media Goes Gourmet
June 01, 2010
Gourmet Body Treats is a local family-owned business in San Antonio dedicated to creating green beauty and skin care products. Waleska, the creator of Gourmet Body Treats, was having a hard time finding products for her own skin issues, and when nothing else worked she decided to create her own! All of the products are handmade, 100% natural and 100% vegan.
We collaborated with Gourmet Body Treats to create a marketing driven plan to showcase their natural products. The end result is a custom ecommerce website with a clean and inviting design, clear marketing messages, fluid navigation, and search engine optimized content. Dynamic titles, descriptions and keywords to the website help Gourmet Body Treats gain additional exposure. To support their growing online client base, Parscale implemented a Foxycart ecommerce solution for a smoother checkout experience for both the customer and the client. Other special custom features include hand-drawn navigational and product icons, illustrated by our own Michelle Sanchez.
The goal was to create a website that would boast the beautiful organic products that Gourmet Body Treats is known for. To begin an all-natural regimen of your own, check out Gourmet Body Treatʼs website at www.gourmetbodytreats.com. To view more of Parscale Media’s work, including other ecommerce websites, go to www.parscale.com.
San Antonio Web Design
Parscale Media is Hiring!
May 24, 2010
Parscale Media is hiring a Production Artist.
Here are the attributes we are looking for:
- Must be highly organized, detail oriented and able to work efficiently on multiple projects to meet tight deadlines
- Able to implement quick revisions to meet Client's, Art Director's or Senior Designer's requests
- Must have advanced knowledge of Photoshop. Knowledge of Illustrator and InDesign a bonus
- Should be familiar with image compression, file correction and optimization techniques
- Knowledge in XHTML and CSS is a plus
- Must be experienced with Mac & PC
- Must be able to type properly and at least 40+ WPM
- Graphic design skills are a plus
- Will consider full or part-time
- Compensation based on experience
If your qualifications meet these requirements, please submit a cover letter, resume and portfolio to .(JavaScript must be enabled to view this email address).
Parscale Media is committed to providing outstanding web design and web marketing strategies by establishing lasting client relationships through communication, creativity, knowledge and cutting edge technology.
San Antonio Web Design
Hits is the Name, and Numbers are the Game
March 08, 2010
San Antonio Web Design
Wicked Smart DevDemon Makes Its Presence Known
March 02, 2010
San Antonio Web Design
In the Spirit of Olympia
February 22, 2010
I love the Olympics. Winter or Summer games, I am one of those people that watch the entire opening and closing ceremonies, and catch as many of the events as possible. It’s the event that highlights not only great athletes, but stories of heart, determination, and skill. Where the newcomers and the not so new are all on a level playing field. It’s a place where teammates are normally competitors or vice versa. It brings out a special competitive spirit no matter what.
There is just something about sitting down and watching some random sport (not the “C” word) and seeing these people so completely focused on the task at hand. Inevitably there is someone that stands out to me and I’m an instant fan. So far it’s been a Japanese girl who gave up her citizenship to skate for Russia, and a Norwegian skier that came back in 18 months after snapping his neck in a crash to win Gold. What can I say, I’m a sucker for the underdog.
As a growing competitor in the world of design, we decided to enter the ADDYs for the first time and thought we would get our feet wet with 3 entries. Although Parscale Media is primarily focused on web design, we excel in other “disciplines” including branding. I was very pleased to find out we were chosen as a winner in the logo division. Saturday night the 2010 San Antonio ADDY Awards event was held, so we decided to attend and find out what our rightful place on the podium would be. Our category was in the last group of awards presented. And then, out of nowhere, Parscale Media, delegation of 5, in a field of 53, took home the Gold.
An Olympian: one who surpasses all others in scope and effect; majestic in manner, superior to mundane affairs.
How about that.
San Antonio Web Design
Pulling Out the Big Guns
January 28, 2010
An interview with Brad Parscale, owner of Parscale Media, and Michael Hahn, owner of HCC Development, is currently featured in the Showcase section of the ExpressionEngine website. EE is the CMS (content management system) of choice at Parscale Media, due to its scalability and flexibility in development and empowering clients to manage their own websites.
Leslie Camacho, the President of EllisLab, creators of EE, was gracious enough to grant me a mini interview on the expanse of their product and how they chose Parscale’s work.
To give you an idea of how big a deal this is, Leslie shared that there are over 110,000 registered members at ExpressionEngine. What does this mean? It means there’s a lot of freakin’ people developing websites using their product and Parscale Media is pret-ty darn good at it.
So how exactly did they choose a Parscale site to be showcased? According to Leslie, “We've wanted to showcase a well-done commerce focused site for a while. We had a lot of options to consider but when we saw the extent of Dury's Gun Shop we knew that was the one to go with. When you start thinking through the complexities of putting a Gun Shop online you begin to get an inkling of the task involved and its great seeing how EE was up to the challenge.”
This speaks to the capability of the product but as for its effectiveness he says, “I think that really shows through in what can be accomplished with EE in the hands of a pro and Dury's Gun Shop is an excellent example of that.”
For the third time in five months Parscale Media has been nationally recognized for various aspects of web development within the industry, twice for www.durysguns.com. The Dury’s website also won the first annual FoxEE “Best Site” competition, held by HCC Development in December.
Not too shabby for a very humbled web marketing firm from San Antonio.
San Antonio Web Design
Dominate Your Target Market Online
December 11, 2009
As people increasingly utilize Google to assist them in finding their next purchase, there is no better time than now to reach these individuals. This type of marketing was dubbed "Inbound Marketing", which means the consumer already knows what they need, and are in search of it specifically. The goal is to make sure you are in front of their eyes when they search for your product or service.
A great example of this is our client Steak House Steak Knives. Parscale Media created a website for them that sells a niche product, engraved steak knives, which is a perfect gift. The owner and I came up with a game plan to attack SEO and SEM collectively. After both campaigns were completed, the outcome was extremely beneficial to say the least. Not only was the website in the #1 position but it was in the #1, #2 and #3. This allows Steak House Steak Knives to have the best chance of reaching the individuals searching for "engraved steak knives". This type of web marketing gives Steak House Steak Knives an extreme advantage over their competion and allows them to convert more online sales. I have attached an image with the results below.
If you too would like to "Dominate Your Market" contact me to discuss a strategy that fits your needs.
• • •
Lee McNiel is an online web marketing specialist and is a certified Google Adwords Professional. With several years of web marketing and development experience he is a regional leader in helping businesses grow on the Internet. With a degree in marketing and a complete understanding of Search Engine technology he is a vital resource for Parscale Media customers.
Contact:
Lee McNiel, Web Marketing Specialist
Parscale Media
Email Lee
210-348-9522
San Antonio Web Design
Parscale Media Wins National Website Development Award
December 03, 2009
San Antonio Web Design
The Evidence is Overwhelming, Your Honor
November 18, 2009
San Antonio Web Design
Tour de Success – Parscale Media Partners with Tour de Gruene
October 30, 2009
San Antonio Web Design
Parscale Media Launches Two New Websites for Priest Holmes
October 12, 2009
San Antonio Web Design
Do You Know What Your Page Rank is?
September 28, 2009
Page Rank and back links are two big factors in search engine optimization. You might be wondering why your website doesn’t show up on Google for a popular keyword that relates to your product or service. The reason could be that your Page Rank isn’t high enough. Most websites that show up on the first page of Google for a popular search term have a Page Rank of 3-6. You can check your Page Rank here by typing in your websites address in the box and then clicking on check PR.
If your Page Rank is anywhere from 0-3 you might consider some link building activities for your website. Link building is the process of having other related websites link to yours. This process takes time and dedication but in the long run you will be pleased with the results. Link building will increase your Page Rank and give you a better chance of showing up on the first page of Google.
So if you’re tired of your website not being listed on the first page of Google for a specific keyword, then I would recommend that you contact us about some link building strategies. Right now Parscale Media is offering a free link building analysis to determine where your website currently stands. Google only updates your Page Rank four to five times a year, so it’s extremely important to get this done ASAP.
• • •
Lee McNiel is an online web marketing specialist and is a certified Google Adwords Professional. With several years of web marketing and development experience he is a regional leader in helping businesses grow on the Internet. With a degree in marketing and a complete understanding of Search Engine technology he is a vital resource for Parscale Media customers.
Contact:
Lee McNiel, Web Marketing Specialist
Parscale Media
Email Lee
210-348-9522
San Antonio Web Design
Parscale Media Launches UTSA Graduate School Website
September 08, 2009
Parscale Media, a San Antonio-based web design firm, launched an extensive website for University of Texas San Antonio’s Graduate School last week. The site is very comprehensive and covers information associated to prospective students, current students, faculty and staff, and resources related to the graduate school.
The web design maintains a look and feel that is also repeated in new printed collateral, done by Parscale Media, as well as digital billboards around San Antonio. Although the content of the website numbers in the hundreds of pages, it is organized by only four dropdown navigational titles. It is extremely straightforward, easily read and user friendly. Certain information, such as applications and forms, are linked multiple times throughout the site for optimum visibility and convenience. You will also find all the latest and greatest things happening in the News and Events sections.
This website was a privilege and opportunity for everyone involved and Parscale Media will continue working with UTSA on additional projects. Please see the results of yet another successful relationship at http://www.parscale.com or http://www.graduateschool.utsa.edu
San Antonio Web Design
Web Design with a Side of SEO
August 26, 2009
We receive inquiries on a daily basis regarding SEO (search engine optimization), and other traffic-inducing techniques. A lot of people know they need it, but aren’t quite sure about the what, why, or how.
SEO is achieved by the use of certain key words that appear in the content of your website, relevant to your business, and are recognized by the search engines as an “organic” or “natural” search. These results appear on the left hand side of a search engine page. The websites that appear near the top of that list comes from (the optimization part) the association and recognition of these words by the search query, relative to your website content. Thus, increasing the rank of where you appear on the list.
Other ways to drive traffic to your website include link building, social media marketing (SMM), and search engine marketing (SEM). It also takes time and research to make these efforts successful. While this is all increasingly more necessary and relevant, these methodologies should be considered in conjunction with a well thought out web marketing plan.
It’s kind of like if you were having a dinner party and sent out fancy invitations and when everyone arrived, your house was a mess and you offered them cheese and crackers. Not exactly what you would expect, right? So, if you are going to invest money in these activities, you want to integrate a web design that is attractive, informative, easily navigated, marketing-driven and includes a call to action. Otherwise, the potential traffic you’ve invested in will not likely turn into a conversion, i.e. unhappy guests.
To learn more about dynamic web design with optimized content, and how to increase traffic to your website, contact Parscale Media. Lee McNiel, our in-house web marketing specialist, is well-versed in SEO and is a Google Adwords Qualified Individual.
San Antonio Web Design
Parscale Media Launches Lili Alessandra Website
August 19, 2009
Sandra Gonzalez formed Lili & Co. in 2002 with a collection of unique and distinctive decorative pillows. In fall of 2008, Lili Alessandra became the new name and brand that represents their luxury soft furnishings. Sandra describes the aesthetic feel of their products ranging from “old world baroque” to “neoclassical elegance” to “modern naturalistic”.
Parscale Media carefully collaborated with Sandra and her Creative Director, Craig Aple, for several months to create a vision for the logo, catalog, and web design that would accurately convey the essence of their products.
The logo design is simple and elegant, and is used throughout the website and catalog. The website design is also very clean, which pays homage to the photography and lends itself to the easy navigation of site. Beautiful images of the products are displayed by using AJAX galleries. The Home page immediately gains attention by large shots of products that change intermittently. Once in the Products section you can click to make the images larger, which showcases the design detail and craftsmanship of the items. The catalog design closely mirrors the design of the website, again highlighting different collections with very detailed photography.
Part of the satisfaction of any work is enjoying a great partnership with your clients. This project clearly shows the results of a great combination of vision, communication, knowledge, and undoubtedly a whole lot of talent!
Please visit http://www.lilialessandra.com to see amazing San Antonio-based luxury soft furnishings, and http://www.parscale.com to see amazing San Antonio-based web design.
San Antonio Web Design
Should You Be Aflutter About Twitter?
August 11, 2009
Personally, I’m tired of hearing about it. What was once one of those words that’s just kind of fun to say, like “spelunking” or “canoodle”, just doesn’t do it for me anymore. Unfortunately, we are not here for my entertainment.
The Twitter revolution (or should I say evolution) is here, whether we like it or not. I mean, it’s pretty undeniable when you can potentially reach millions of people in an instant. It has had an enormous impact on businesses worldwide. (Cue fireworks and confetti!)
There are certain markets that tweeting is a no-brainer for (entertainment, restaurants, retail, travel) markets that are continually changing their offerings or services. These types of businesses will likely reap the most in terms of immediate increased numbers. And with good reason. It’s FREE. It’s quick. It’s simple. It has exceptional breadth.
Does this mean you should run out and hire an armada of thumb-wielding geniuses? Not exactly. Let’s say you own a steel manufacturing company or an at-home nursing service. If you choose to set up a Twitter account for the purposes of having one and being “in the know”, go right ahead. Just don’t necessarily expect to have thousands of followers or see your bottom line shoot through the roof.
Do what makes sense for your business. Consider your clients’ wants and needs. It is more important to have a purposeful and effective website than to jump on a technology trend just for the sake of doing it. So don’t feel intimidated or inadequate if you think Twittering sounds like a bunch of “Jabberwocky”.
However, just because you may not be actively tweeting, doesn’t mean you can’t benefit from Twitter. You can also go to http://search.twitter.com, type in words just as you would on a regular search engine, and your results will show all tweets with those exact words. There you have it, yet another useful internet resource.
Social Media is just one of many ways to drive traffic to your website and business, and Parscale Media has the expertise to help you implement a successful web marketing plan that will do just that.
San Antonio Web Design
Join Parscale Media in Supporting a Great Cause
August 06, 2009
Parscale Media is one of many sponsors for the 9th Annual San Antonio AIDS Foundation, Walk For Life. It will be held Saturday September 19, at Woodlawn Lake Park. Last year there were 1,000 participants, so grab your friends, family, and co-workers and come walk the 5K. Great exercise and great fun for a great cause! Please follow this link to the SAAF website to register! http://www.txsaaf.org/events/detail/2009-walk-for-life
San Antonio Web Design
Profanity-Free Shopping.
August 04, 2009
You know when you go shopping around the holidays and suddenly certain expletives escape during what is supposed to be an enjoyable time? Many times that’s the same frustration you experience when shopping online, except instead of getting glared at by some lady in an embellished sweater it’s the screen of your laptop.
Well, at Parscale Media we like to keep things simple and, when we can, avoid using #@%!. This is why we use Foxycart for our e-commerce sites. Foxycart easily integrates with Expression Engine, the content management system (CMS) we use, which allows you to manage all aspects of your products in one spot. It seamlessly takes on the design of your website, if you choose, which furthers the overall look and feel of the site. Other important components of a shopping cart system, such as receipts and checkout, can be fully customized. As if that weren’t enough, Foxycart also has the capability of capturing important data you can utilize for e-marketing campaigns or just building a database. Basically, it’s the total package.
If you need web design with an e-commerce solution, and want to keep your shoppers’ experience G-Rated, give us a call or email us. Also, check out one of the websites we designed for Long Grass, a San Antonio-based safari products company, featured on the Foxycart site at http://www.foxycart.com/seo-ecommerce-inspiration.html#featured_191 or http://www.long-grass.com or http://www.parscale.com
San Antonio Web Design
Purchasing a Domain for Your Website
July 30, 2009
If you decide to have a website built for your company or business but you’re not sure what domain name to use, than please continue reading. These days there are a lot of factors that go into purchasing a domain name. Some of the big factors are price, availability, branding, and local or non local.
Availability is a big factor these days because the domain name market is pretty much saturated. This means that a lot of the premium domain names have already been purchased, that’s why you see a lot of sites these days with weird names such as flickr or tumblr. If you have a common name for a business such as Stone Flooring or Texas Landscaping then you might have to shell out some dough to buy a domain that matches your company’s exact name. If you have a tight budget then you can always change up the domain to something like stoneflooringonline.com or txland-scaping.com. It really depends on how bad you want the domain and if it’s already being used by another party.
Being able to brand your name is another issue. A good branding domain should be two to three words such as stoneflooring.com or txlandscaping.com. This comes into play in your advertising campaign, for example. If you were to implement a print advertising campaign and you placed your website on the advertisement you would want it to be short and easy to remember. It would be difficult to place a domain such as texaslandscapingonlinecompany.com inside the advertisement. It would be possible but would look somewhat ridiculous.
Having a local or non-local domain reflects the type of business the company is in. If your company caters to a local market such as San Antonio, then you might want to consider having San Antonio in your domain. This will help out tremendously with search engine rankings. So if you’re a San Antonio flooring company then a good domain would be sanantonioflooring.com because when someone does a search for San Antonio flooring company in Google, your website will have a better chance of showing up in the top results.
If your company is not local and maybe ships products nationwide and you’re only an online store, then it makes more sense to purchase a domain that relates to your products or services. For example, if you sell toasters then some good domains would be toastersonline.com, yourtoaster.com or toasterworld.com.
I hope this blog gives you a better idea of what to think about when purchasing your first or next domain. Please check back frequently for more web marketing blogs.
• • •
Lee McNiel is an online web marketing specialist and is a certified Google Adwords Professional. With several years of web marketing and development experience he is a regional leader in helping businesses grow on the Internet. With a degree in marketing and a complete understanding of Search Engine technology he is a vital resource for Parscale Media customers.
Contact:
Lee McNiel, Web Marketing Specialist
Parscale Media
Email Lee
210-348-9522
San Antonio Web Design
Are You Delusional?
July 20, 2009
In our society we have our choice of things that could make us delusional. (At the moment for me, it’s the sound of planes flying over our building and the fact that the A/C isn’t working and it’s 99 degrees in my office. Awesome.) But I am really referring to websites. Why? Because every business is selling something. I would like to share some common misconceptions regarding websites.
Price. Unless you are Bill Gates or Oprah price always matters. There are two concerns here. One is many smaller businesses think they won’t be able to afford a website. Or they assume the only thing they can afford is the work of their next door neighbors’ teenage son. (Not to imply there aren’t capable young web designers/developers out there, but you get the point.) The second is the other extreme. Many people assume the old adage, “you get what you pay for”. This is not always the case. Believe it or not there are people out there, let’s say Parscale Media, that provide cutting edge, comprehensive websites for a very humble price. The key is to do your research. Talk to different firms, get references, look at their work, schedule a meeting and see if you like the people. Don’t assume you can’t afford it OR it’s too good to be true. Your business could depend on it. Schedule a consultation with Parscale Media here.
Purpose. There was a time when you could register a domain name, throw up an HTML page and call it a day. Those days have passed. With an estimated 180 million websites indexed, it’s a slight understatement to say your website can get lost if it does not have a purpose. Nowadays a website needs to be attractive, easily navigated, and interesting. You have to really spend some time thinking about how to make your website standout, which is not always an easy task. Look at your competitors’ websites, jot down or save other sites you like, read. It is a good idea to choose a firm, let’s say Parscale Media, that takes a consultative approach to websites. Make sure all your ideas and key business goals are implemented with a call-to-action, while also integrating optimized content and exceptional design. Remember, just because you have a website doesn’t necessarily mean it’s the best it can be. Schedule a consultation with Parscale Media here.
Maintenance. Websites need love too. If you have a website currently, when was the last time you adjusted the content? New images? Blog? Social Media? If you don’t have these items included in your website you might want to consider it. Many websites don’t have the capability of adding these types of things without contacting the person they paid to build their website. Depending on how old the website is, it might not even be a possibility unless it is rebuilt. Many current websites are much more efficient and even self-sufficient. Some firms, let’s say Parscale Media, utilize a content management system (CMS) which allows the business owner to cut costs by being able to maintain the website on their own. This also lends the opportunity to have a more interesting and successful website because it can be updated more frequently and the business owner is more directly involved. Schedule a consultation with Parscale Media here.
Let’s leave being delusional to reality T.V. stars, and not your business. Parscale Media is here to help you fully understand all things related to web marketing.
San Antonio Web Design
How a Facelift Can Impact Your Business.
July 06, 2009
Well, why not, everybody’s doing it. And truth be told, it works out a lot better than some of the faces I’ve seen. If you take a second look at some of the most popular logos over the years, you notice most of them have been slightly changed (nip/tuck if you will), or changed all together. For example, many companies are changing their logos from all caps to all lower case letters. Two of the most popular people may not have even noticed are Walmart and Pepsi. As common as texting and email are, all caps does not imply a warm and fuzzy tone. Thus, they have made the subtle change. See them here.http://www.walmart.com http://www.pepsi.com
Many companies feel their logo is who they are as a company. There’s somewhat of an emotional connection because of the recognition that’s been built. Anytime a change occurs there’s a hint of fear attached. What if clients, competitors and their industry don’t recognize them anymore? Not to worry. It’s very common to give a little update to a logo without anybody even noticing. You might change a font or a color, or you may be in need of an overall branding change.
Let us not forget websites. As important as logos, sometimes more so, websites might need a full on facelift. Since it is at the technology epicenter on the internet, it deserves lots of love. The thing about websites is that people are looking even when you don’t know they are. So it better be impressive! If your website has been up five years or more, you might consider some enhancements. Unlike logos, not only are styles and looks changing, but technology changes can have a huge impact. Where websites are concerned, it’s not just a design thing, functionality and capability are a must.
These changes can be essential to giving your company the edge in an exhaustively overcrowded market. It can lead to more attention to your business, traffic to your site, and ultimately increased revenue. If your company is in need of a facelift, please contact us today to schedule a free appointment. It doesn’t get any better than that!
San Antonio Web Design
Be the Master of Your Domain
June 23, 2009
For those of you who are Seinfeld fans, there you go. For everyone else, I do mean this literally. We are operating in a time where efficiency and simplicity are more important than ever before. A successful web presence is an integral, if not imperative, part of any business. Companies have to come up with creative and economic ways to keep costs low, but grow simultaneously.
Historically websites have been managed by the IT guy, or in larger companies, a webmaster. Now, thanks to good ‘ol technology, we have content management systems. A content management system (CMS) is pretty much what it sounds like. It is a framework program that manages large dynamic amounts of content for the web. It allows for content creation, editing and overall maintenance. Most CMS applications require little to no knowledge of programming languages, which makes this way of building websites increasingly popular. The biggest advantage is the ability to be a “webmaster” without having to be a geek. Whether you are a small company or large corporation, managing your website is now as simple as sending an email. Not only can you save money by not having the cost of paying someone to manage your site as a service, but you’ll be fully involved with exactly what is going on with your site.
Parscale Media’s CMS of choice is Expression Engine. It is an excellent system that has the flexibility and function capabilities to grow with any business, which is kind of the point. Learn more about how you can become the master of your domain at www.parscale.com
San Antonio Web Design
Parscale Media Launches One-of-a-Kind Safari Website for Long Grass
June 18, 2009
Parscale Media recently completed and launched a comprehensive website for San Antonio based Long Grass, one of the larger safari outfitters in the country. The website features unique design elements, straightforward navigation with AJAX shopping capabilities, and extremely detailed sections to accommodate everyone, from the “first-timer” to the most discerning safari enthusiast.
Shoppers will easily find and view items in the extensive Products section. Long Grass has their own line of classical cotton safari clothing. Not only will you find clothing, but also other necessities such as gear, books, maps, medical items, and even jewelry. The Trip Planning section makes it a cinch to be a confident traveler, properly prepared for an excursion into the wild. The Links section is an excellent resource for aficionados, or someone who is curious to find out more about this extraordinary type of encounter.
Please experience the results of a partnership between two companies who stand out in their industries at www.long-grass.com.
San Antonio Web Design
Goldline Research finds that Parscale Media is a Healthy Business
May 05, 2009
Goldline Research recently completed its annual evaluation of web designers in the Central United States. Our research study was conducted from early March 2009 through mid‐April 2009. The economy was front and center during our research of the web design industry this year. It is clear that the web design industry has been dramatically affected by the economic downturn. During our interviews with web design firms, they consistently communicated that they are experiencing difficulty in acquiring new clients and convincing existing clients to move forward with website redesigns/rebuilds. Unfortunately, more than a few firms have indicated that they have been forced to reduce headcount.
During our research process, we identified more than 1,300 web firms throughout the Central United States. Even more so than many other professional services industries, the web design/development industry is constantly experiencing upheaval. In fact, we estimate that each year more than 10% of the firms in the industry exit the business only to be replaced by new firms founded by people moving into the industry. In addition, we estimate that as many as 25% of the firms in the industry are 1‐person firms, whereby the principal works from a home office. Interestingly, relative to many other industries that we evaluate, firms in the web design industry have historically struggled to achieve substantial scale, due in large part to the highly creative nature of the industry and the very rapid changes in technology that occur.
During our research, we found that the typical web design firm has more than 10 years of industry experience, has 10 staff members and has serviced approximately 200 clients over its lifetime. The typical firm designs approximately 35 websites each year. Equally important, the typical firm has a client: designer ratio of approximately 50:1 and a client: staff ratio of 27:1. Perhaps more revealing, though, each designer completes approximately 7 websites per year, or about 1 site every two months. Thus, depending upon project scope and size, scale in the web design industry is much harder to achieve because growth is so dependent upon finding headcount (and finding good employees is not an easy task!).
Despite the current industry difficulties, there is still tremendous opportunity for growth in the industry. Third party estimates indicate that less than 50% of all businesses in the United States have websites, and much of the penetration gap lies in the small and medium‐sized segment. Ultimately, as penetration increases, the need for on‐going maintenance and even site upgrades/redesigns will increase, providing additional market opportunities for web design firms.
San Antonio Web Design
Parscale Media Selected as One of The Leading Web Designers of the Central United States
April 30, 2009
San Antonio, TX, Parscale Media, a leading provider of Web Marketing services, today announced that it has been selected by Goldline Research as one of leading Web Designers of the Central United States for 2009. The list of leading Web Designers of the Central United States is scheduled to be published in the May 25th issue of Forbes Magazine.
“It is very exciting to have Parscale Media recognized on a National level. We are pleased those at Goldline Research and Forbes Magazine chose Parscale Media as one of the top 10 Leading Web Designers in the Central United States. The entire Parscale Media staff is credited for this great honor,” stated Brad Parscale, President of Parscale Media.
“Those selected provide extensive client service that exceeds the industry standard,” said James King, Analyst, Goldline Research. “We believe that they are setting the benchmarks for the industry as a whole.”
Goldline Research recently completed its annual evaluation of web designers in the Central United States. The research study was conducted from early March through mid-April 2009. More than 1,300 web firms were identified throughout the evaluated region.
About Parscale Media
Located in San Antonio, Texas, Parscale Media has quickly risen as a national leader in web design and development. Clients enjoy a variety of website services ranging from ecommerce online shopping systems to search engine optimization and social media marketing. Personalized site hosting is provided by a dedicated team of professionals, utilizing all of the latest advancements in multimedia marketing in launching client businesses via the worldwide web.
About Goldline Research
Goldline Research (http://www.goldlineresearch.com) is an independent market research firm that specializes in evaluating professional services providers to help consumers identify and select leading services firms. Goldline Research’s proprietary research process includes market analysis, individual company interviews and, in many industries, interviews with consumers of those services to gain feedback on market conditions and provider service levels. Goldline Research’s lists have been published in leading publications including local, regional and national magazines.
San Antonio Web Design
Social Media Marketing and Blogs
April 17, 2009
If your websites traffic is below par and you’re unsatisfied with your search engine rankings, I would recommend using Social Media Marketing (SMM) and blogs. Although these are two different web marketing strategies, they tend to benefit each other in the long run.
Blogs create new content on your website and Social Media Marketing helps you distribute that content throughout the web. This type of promotion eventually creates and increases search engine results for your website. For example, I wrote a blog on “Increasing Online Sales and Conversions” and if you do a search on that exact phrase in Google, which you can find here, you will see that the blog is around the first result on Google. Additionally if you look under my blog ranking you will see which social media websites I have promoted my blog on, such as Sphinn.com. So not only do you increase your website results with blogs but by promoting them on social media websites you generate multiple search results that will lead the search engine visitor to your website.
Please keep in mind that most social media websites don’t like self promotion. So don’t always blog about why the consumer needs to purchase your product or service. Try to be creative and blog about your industry and updates on your products or services. You can even ask a satisfied customer to write a blog about their experience with your product or service.
Blogging and Social Media Marketing are great ways to communicate with your current and future customers, increase search engine rankings and promote your products and services online. If you don’t use either of these strategies I would highly recommend it and if you would like to learn more about these strategies or how to implement them, please don’t hesitate to contact me here. Thanks for reading and good luck!
• • •
Lee McNiel is an online web marketing specialist and is a certified Google Adwords Professional. With several years of web marketing and development experience he is a regional leader in helping businesses grow on the Internet. With a degree in marketing and a complete understanding of Search Engine technology he is a vital resource for Parscale Media customers.
Contact:
Lee McNiel, Web Marketing Specialist
Parscale Media
Email Lee
210-348-9522
San Antonio Web Design
The Next Level in San Antonio Web Design and Marketing
April 01, 2009
The industry of web design is constantly evolving and it is now more critical than ever for web design companies to adapt to the world of online marketing. With millions of websites on the internet today it’s extremely important to stand out. These days your website must be aesthetically pleasing and should have a "call to action". Your website should also be search engine and social media friendly so that you have the best chance of reaching your target audience.
At Parscale Media we understand the importance of staying ahead of the technology curve by following the trends in web marketing and constantly educating ourselves on this subject. We also believe that as a San Antonio web design company we have an obligation to our customers and community to keep up with the online world. One of the big steps we have taken to accomplish this goal is to partner up with Rackspace, one of the top web server companies in the world. By teaming up with big companies such as Rackspace, Parscale Media hopes break the barriers in San Antonio web design and marketing.
So if you feel that your website is lacking the technology needed to increase online sales and leads, contact us here for a free web marketing analysis.
• • •
Lee McNiel is an online web marketing specialist and is a certified Google Adwords Professional. With several years of web marketing and development experience he is a regional leader in helping businesses grow on the Internet. With a degree in marketing and a complete understanding of Search Engine technology he is a vital resource for Parscale Media customers.
Contact:
Lee McNiel, Web Marketing Specialist
Parscale Media
Email Lee
210-348-9522
San Antonio Web Design
Parscale Media and Rackspace Managed Hosting Announce Solution Partnership
March 26, 2009
San Antonio, TX Parscale Media announced today, that they have entered into a Select Partnership with Rackspace Managed Hosting, a leading global provider of managed hosting services, designed to add mutual value for their current clients and to increase targeted exposure and reputation for both companies.
“Rackspace provides the essential technology and knowledge our customers expect. We guarantee the highest quality of standards for all our services and products and Rackspace was the obvious choice to keep Parscale Media as a national leader,” says Brad Parscale President of Parscale Media. “Rackspace provides our customers with a solid and reliable infrastructure on which to grow their business. Their unparalleled managed hosting expertise backed by Fanatical Support™ provides our clients the best solution to succeed, ultimately increasing our customer loyalty and profit margin through a mutually beneficial partnership.
“Parscale Media’s web marketing offerings include technologies our customers are demanding. Simply put, the relationship just makes sense,” said Scott White, director of channel sales, Rackspace Managed Hosting. “We look for synergistic relationships with industry leaders like Parscale Media that enable us to add greater value to our customer base while offering award-winning products, services and additional levels of sales and marketing support to our partners.”
Under the terms of the Premier partnership, Parscale Media has the choice of benefits including a tiered, volume-based commission structure for referring customers or the option of hosting discounts with Rackspace. Parscale Media will also receive flexible contract lengths and extensive marketing opportunities including co-branding, monthly promotional material, joint selling and quarterly Rackspace marketing reviews.
About Parscale Media
Located in San Antonio, Texas, Parscale Media has quickly risen as a national leader in web design and development. Clients enjoy a variety of website services ranging from ecommerce online shopping systems to search engine optimization and social media marketing. Personalized site hosting is provided by a dedicated team of professionals, utilizing all of the latest advancements in multimedia marketing in launching client businesses via the worldwide web.
About Rackspace Managed Hosting
A recognized leader in the global managed hosting market, Rackspace Managed Hosting delivers enterprise-level managed services to businesses of all sizes. Serving more than 10,000 customers in seven data centers worldwide, Rackspace integrates the industry’s best technologies for each customer need and delivers it as a service via the company’s award-winning Fanatical Support™. Through trusted relationships, Rackspace serves as an extension of its customers’ IT departments, enabling them to focus on their core business. Since its inception in 1998, Rackspace has grown more than 50 percent a year. For more information, please visit http://www.rackspace.com, or call 800-961-2888.
San Antonio Web Design
Web Marketing, The Next Step to Increasing Online Sales and Conversions
March 05, 2009
Launching your new website is only the first step to establishing your company’s presence in the World Wide Web. With the amount of hours spent online by an individual doubling in the past two years and the total online spending dollars expected to reach $156 billion this year, web marketing is more important than ever. So the opportunity is out there, the trick is to establish an advantage over your competitors and keep up with the constantly evolving world of web marketing.
Web marketing trends and techniques are always changing and will continue to evolve. Staying ahead of the curve will set you apart from the competition. The only problem is that while you’re continually running your business, it's difficult to set aside time for the research and upkeep. This is where Parscale Media comes in.
You outsource your taxes to an accountant, your computer networking to an IT professional and your plumbing to a plumber, so why not do the same with web marketing. This will end up saving you time, money and benefit you in the long run. At Parscale Media our web marketing division is dedicated to assisting you in reaching your web marketing goals, whether they be in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), establishing online recognition or increasing online sales.
We will continue to post more blogs related to the web marketing world but if this one sparked any interest in our services or if you have any questions, please don’t hesitate to contact us.
San Antonio Web Design
Collaborate and Stay up to date with Comindwork
January 16, 2009
Managing Multiple website projects can be time consuming, especially when it comes to collaborating and communicating with clients. It is important to get accurate feedbacks, edits and updates between the clients, sales team, development team and design team. A lot of information can get lost along the way. Finding the perfect project management system can be hard. That is where Comindwork comes in.
Comindwork is a online project management application which can solve the problem of time consuming tasks of managing website projects, and keeping the client as well as all the department teams well-informed of updates, edits, comments, timelines and feedback.
Stay Informed
It is important to keep the clients well informed on the status of their projects. They want to know and be assured that we are constantly on the same page when it comes to meeting their needs on the design of their website, and staying on schedule with their deadlines. Communicating and updating clients regularly takes a lot of time and the clients are usually not available to meet or take phone calls to go over any updates. Comindwork is the perfect solution to keeping clients updated regularly without having to delay workflow by waiting for the next meeting or phone conference on updates or feedback.
Collaborate
The Blog is a perfect way to collaborate. The client, as well as the design, development or sales team can post their updates, edits, comments, concerns, feedback, and responses. Everyone can see all the postings and all the information is documented in once location. Our company never has to search our emails anymore for information that needs to be forwarded to any of our departments or teams working on the project. Whenever a post is published everyone on the team is notified on their email account. Comindwork can be accessed at work or at home—whenever it is convenient for the client to look over.
Deadlines
The milestones calendar displays the deadline and due dates of major tasks. Anyone who is assigned the task receives an update ahead of time as a reminder of this deadline. Clients can stay informed of when to expect their milestones or task to be completed without having to make a phone call or sending an email inquiry.
Storage
There are multiple folders for clients and project team members to upload and download any images or files needed for the website project. Again, there is no relying on any team members collecting any information that needs to be passed from department to department. Anyone can access the files whenever they are ready to work on it.
Tasks
Any edits or responsibilities can be turned into a shopping list to be checked off. Everyone can view the shopping list to see what edits have been completed. This is a good way to keep the client assured that the edits are documented and will be checked off once they are done. The clients can view edits/tasks and know when they are completed.
Summary
The Comindwork interface helps us stay organized and up to date with our communications between departments and as well with clients. So far our clients have been happy with this interface because it resolves any confusion or miscommunication on their projects. They stay informed and can monitor our progress with their projects at anytime. They can communicate conveniently and easily with all of our team players. Website marketing, design and development is our full time business. It isn’t for most of our clients, so we try to make the process an easy, convenient and productive experience for them.
If you are interested in learning more about Comindwork you can visit them at www.comindwork.com.
San Antonio Web Design
Christmas 2008 Web Design Special
December 13, 2008
Parscale is offering an exclusive Christmas 2008 web special for new standard web designs. The offer is for a standard web design package that includes a custom web design, content management system, one hour of training, basic search engine optimization, and five pages of content.
This great starter package is excellent for small businesses who are just starting off or creating their first website. If you are interested in more details use the contact form and inquire today.
San Antonio Web Design
Tags and how they differ from categories
December 09, 2008
As you might have noticed when visiting the blog section we are now using "Tags". Tags differ from categories and significantly help with Search Engine Marketing. Not only do they provide usefulness to Search Engines, they can also provide powerful functionality to blog visitors.
Categories should be very broad in nature and consist of a large number of blog entries. For example some categories would be:
- General News
- Press Releases
- Web Design
- Web Marketing
These general categories help separate the "chapters" of our blog, or the areas in which we write content. Tags are much more specific, think about them as you would a highlighter reading a text book. You would mark all the important text throughout all the chapters.
Tags are a powerful way to quickly find several blog posts that are not tied to a category but discuss a precise subject or discuss certain keywords. With this we find the connection to the Search Engines. How nice of us to place all the relevant content the Search Engines might be looking for in a nice bundled section of keywords.
So don't forget the Tags, if you plan any type of content based search engine marketing effort!
San Antonio Web Design
Digital Connect is now Parscale Media
December 01, 2008
We are very excited and pleased to announce that Digital Connect has rebranded and we have officially changed our name to Parscale Media! Over the next coming weeks you will see many changes here at Parscale Media including an all new website located at http://www.parscale.com. In addition to our current website solutions and hosting services, we will also be expanding other services as well:
- Branding
- Collateral
- Print Design
- Advertising
- Email & Viral Marketing
- Multimedia and Interactive Design
We have also moved to a new office, not far from our previous location near the airport. Our new facilities include a training room and visual conference room. These additions will improve our capabilities to educate our customers in website maintenance, website development, and search engine marketing. Here is our new address:
Parscale Media
435 West Nakoma
Suite 101
San Antonio, Texas 78216-2627
San Antonio Web Design
Digital Connect Receives 2008 Best Web Site Design of San Antonio Award
November 30, 2008
Digital Connect Receives 2008 Best of San Antonio Award
U.S. Local Business Association’s Award Plaque Honors the Achievement
WASHINGTON D.C., July 22, 2008 -- Digital Connect has been selected for the 2008 Best of San Antonio Award in the Website Design category by the U.S. Local Business Association (USLBA).
The USLBA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USLBA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2008 USLBA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USLBA and data provided by third parties.
About U.S. Local Business Association (USLBA)
U.S. Local Business Association (USLBA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USLBA is to promote local business through public relations, marketing and advertising.
The USLBA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.
SOURCE: U.S. Local Business Association
CONTACT:
U.S. Local Business Association
Email: .(JavaScript must be enabled to view this email address)
URL: http://www.USLBA.net
San Antonio Web Design
Parscale Media Selected as One of The 10 Most Dependable™ Web Designers of Texas
November 30, 2008
San Antonio, Tx, March 1, 2008: > Parscale Media (formerly Digital Connect) has been selected by Goldline Research as one of the Most Dependable™ Web Designers of Texas. The list of the 10 Most Dependable Web Designers of Texas is published in the March issue of Texas Magazine.
"It is exciting to be recognized for all our hard work over the last few years. I am very proud of our staff for all the extra effort they put forth to make this award possible. We appreciate Goldline Research's choice as one the 10 Most Dependable Web Designers of Texas and hope to be there again in 2009!"
“We are pleased to have Parscale Media on this list” said Ryan Kluft, Publisher of Goldline Research. He also said, “They exceeded all of our industry criteria and had outstanding client references.” Over 1,000 Web Designers were contacted regarding the list and the response was overwhelming.
Parscale Media delivers affordable web marketing solutions to clients throughtout Texas. Services include web design & development, web hosting, webmaster, e-commerce, e-marketing, search engine optimization (SEO), search engine marketing (SEM) and web 2.0 solutions.
Goldline Research is a list research and publishing company specializing in investigating the credibility and performance of companies in a variety of professional services industries for selective inclusion in their published The Most Dependable™ lists. Goldline Research works closely with leading professionals in professional services industries to develop criterion for each industry, which forms the basis for its selection process. Goldline Research’s lists have appeared nationwide for over 4 years in a wide variety of print publications such as Southwest Airlines SPIRIT Magazine, Texas Monthly, San Diego Magazine, United Hemispheres Magazine, Delta Sky Magazine, Forbes, Fortune, LA Magazine and Phoenix Magazine. In order to be selected to a Most Dependable™ list, firms must meet all of Goldline Research’s industry criteria, have no consumer complaints, lawsuits or disciplinary actions and provide client references that are checked and scored based on a proprietary scoring system.
San Antonio Web Design
Tier-1 Bandwidth vs. The Other Guys
November 29, 2008
Many of our customers ask, "Why don't you give more bandwidth with your hosting packages?". This is an excellent question.
All Digital Connect servers offer High Performance Bandwidth Only. What does this mean? Here it is in a nutshell:
- Tier-1 Network
- High Performance Bandwidth Only
- Network Solely Dedicated to Managed Hosting, No Telecom Services
- Constant Network Monitoring for Latencies and Intrusion
- Proactive Network Management Methodology Improves Network Topology and Configuration Continuously
To some this might be confusing, understandable. But, to us tech geeks this means that your website isn't sharing space with much else. The entire system was built to be fast, lightening fast and reliable. Many hosts offer 200GB or even 2000GB of transfer bandwidth. How do they do this? Well first they have a very touchy SLA that says if you use a huge amount of download bandwidth (videos, music, etc) and this accounts for a large percentage of your bandwidth then they have the right to cancel you. They down right know that you will never use 200GB of bandwidth sharing HTML files. They setup your account and hope you use what every other average customer is using, approximately 100-500MB of bandwidth a month.
So why is High Performance Bandwidth important? Well, simply if you are not going to use a huge quantity than you should have the best quality. Our bandwidth is always there, always fast, and super reliable. This is where many consumers make the mistake. They simply look for the biggest number and think, "That must be better". When it comes to bandwidth for 99% of all small businesses quantity is not a factor, quality is.
Digital Connect's eserve|host provides our customers with the most High Performance Bandwidth currently available to consumers. So make the right choice, quality over quantity.
210.348.9522
info@parscale.com
Parscale Media, LLC.
321 6th Street
San Antonio, TX 78215
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