Be the Master of Your Domain

June 23, 2009

For those of you who are Seinfeld fans, there you go. For everyone else, I do mean this literally. We are operating in a time where efficiency and simplicity are more important than ever before. A successful web presence is an integral, if not imperative, part of any business. Companies have to come up with creative and economic ways to keep costs low, but grow simultaneously.

Historically websites have been managed by the IT guy, or in larger companies, a webmaster. Now, thanks to good ‘ol technology, we have content management systems. A content management system (CMS) is pretty much what it sounds like. It is a framework program that manages large dynamic amounts of content for the web. It allows for content creation, editing and overall maintenance. Most CMS applications require little to no knowledge of programming languages, which makes this way of building websites increasingly popular. The biggest advantage is the ability to be a “webmaster” without having to be a geek. Whether you are a small company or large corporation, managing your website is now as simple as sending an email. Not only can you save money by not having the cost of paying someone to manage your site as a service, but you’ll be fully involved with exactly what is going on with your site.

Parscale Media’s CMS of choice is Expression Engine. It is an excellent system that has the flexibility and function capabilities to grow with any business, which is kind of the point. Learn more about how you can become the master of your domain at www.parscale.com