If you’re like most of the San Antonio residents we know, your New Year’s resolutions for 2014 have already been failed and forgotten (that’s okay, there’s always next year). But, you may not have even remembered to make your most important resolutions of all – the ones that will stop you from wasting time and money with Internet marketing this year.
In the past few years, thousands of marketers have discovered that YouTube (which is sometimes referred to in the business web design community as “the world’s second largest search engine”) offers incredible opportunities for finding and impressing new buyers.
In a way, the success that many startup online stores have experienced has actually made it harder to succeed in e-commerce. That isn’t just because of the increased competition, but also because it has made the process of building a successful e-commerce site seem easy to potential entrepreneurs.
It’s no secret, or surprise, that search engine optimization and search engine marketing (also known as pay-per-click advertising) have gotten to be more competitive in recent years. Because Google alone processes more than 2 billion search queries per day, it has become clear that search engines have the power to send you more customers than you could ever handle. That means everyone is going to try to get in on the act, and that it’s up to you to keep your SEO and SEM campaigns moving forward.
While in San Antonio for the First Annual Sky High for St. Jude and Eric Trump Foundation Sporting Clays Tournament, Eric Trump visited local design and web marketing firm, Giles-Parscale, Inc. He stopped by to meet the team that designed and developed his Foundation’s website pro bono.