It’s no secret, or surprise, that search engine optimization and search engine marketing (also known as pay-per-click advertising) have gotten to be more competitive in recent years. Because Google alone processes more than 2 billion search queries per day, it has become clear that search engines have the power to send you more customers than you could ever handle. That means everyone is going to try to get in on the act, and that it’s up to you to keep your SEO and SEM campaigns moving forward.
While in San Antonio for the First Annual Sky High for St. Jude and Eric Trump Foundation Sporting Clays Tournament, Eric Trump visited local design and web marketing firm, Giles-Parscale, Inc. He stopped by to meet the team that designed and developed his Foundation’s website pro bono.
When we talk to clients about trends in San Antonio web design, they often expect to hear about things like HTML 5, or what’s new in mobile marketing. But, as much as technology’s part of the discussion, the industry is also heavily shaped by what’s going on around us. That’s certainly the case these days, where a booming economy is changing the way businesses are thinking about things like web design and Internet marketing.
Once upon a time, “business web design and Internet marketing” really amounted to putting up a nice-looking website, making sure Google could find it, and then building an email list that you could use to communicate with customers. If you’re really adventurous, you could try things like search engine advertising, or experimenting with a company blog.
Many years ago, the government sponsored a brilliant advertising campaign with the theme, “Friends don’t let friends drive drunk.” The idea was simple: If you have someone you care about in your life, don’t let them hurt themselves or others by making a bad decision.